Do you know how to optimize your Google Ads?

<introEmbed body={<> The biggest key to a successful Google Ads campaign is optimisation. Optimising your campaign will allow you to reach your target audience effectively and efficiently. SSW have a basic rule on how to optimise your Google Ads, through finding new negative keywords, split testing ads, and setting a max CPC. The rule is – [Do you know how to optimise Google AdWords Campaigns?](/do-you-know-how-to-optimize-google-adwords-campaigns) </>} />

There are other ways to optimise your campaign, i.e. increasing or decreasing ad bids, scheduling your ads to only appear in business hours, removing underperforming keywords, and many more.