Do you know your Marketing Efforts?

Updated by Brady Stroud [SSW] 1 year ago. See history

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<introEmbed body={<> Marketing efforts are the resources you dedicate to promoting your products and services. Through marketing activities, like posting on social media, or paying for advertising, a company can create demand and interest in its items and gain greater visibility with potential customers. </>} />

Before deciding on your effort or resources, you need to ask yourself some important questions:

  • What are your current marketing efforts?
  • What do you need to do with your branding to get new clients?
  • How you have to communicate on social media with all your target audience to achieve your marketing goals?
  • Which social media platforms do you really need to use?

The ‘effort’ is the daily tasks you will complete to achieve your goals, for example:

  • Planning and posting content on social media
  • Engaging with your audience
  • Booking photo sessions of your products
  • Writing blog posts
  • Researching bloggers
  • Partners and digital influencers to work with your business
  • Creating and managing your SEM campaigns
  • Organizing events

It's in this phase that you’ll basically decide on what activities you will use to help achieve your goals.

Image

Figure: Examples of resources that you can use on your marketing strategy

Acknowledgements

Penny Walker
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