Do you brand your products?

Updated by TiagoAraujo 9 years ago. See history

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<introEmbed body={<> At SSW, after consulting, the second tier of our business are the [software products](https://www.ssw.com.au/ssw/Products/ProdCategoryList.aspx). It should be obvious, as soon as our software is run, which company built the application. And more than just plonking the logo in the corner - the app should be recognizable even if the logo has been taken away. </>} />

Here are some of the basics of our software:

  • Company logo on footer and credits
  • Product logo on top of main screens (the different software and products logos should be consistent with each other)
  • Consistent colors and fonts throughout the whole application

The setup and software icon for your applications should also be branded.

If you have many products, keep them consistent.

Image

✅ Figure: Good Example - Consistent product logos

Acknowledgements

Adam Cogan
Tiago Araujo
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