Do you set design guidelines for your company?
Updated by Betty Bondoc [SSW] 3 months ago. See history
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The start point of your branding is the logo. From there everything the company produces or owns should "feel" like it comes from your company. When you walk by a pile of documents on a desk, you should recognize that it's from your company. It's not just plonking the logo everywhere.
These are things to keep in mind for good branding:
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- Logo - E.g. SSW Logo
- Web fonts - E.g. At SSW, we use Inter
- Print fonts - E.g. At SSW, we use Helvetica Neue
- Websites - E.g. SSW Web Reference page is an example of good branding instructions for websites
- Newsletters
- Flyers, catalogues, and other promotional material
- Offices façades, and interior decor
- Documents, invoices, and proposals
- Others, like coffee mugs, plastic bags, etc
Tip: Help designers to find stuff in your Intranet

✅ Figure: Good example - Keep things together in your Intranet
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